Five-plus years scaling apps and games across the App Store and Google Play — and an AI-native operator who prototypes and ships the tooling that does the work: LLM agents, MCP servers, and the App Store Connect CLI. I compress the idea → experiment → release loop and turn ASO into measurable, attributable revenue.

Scaled a flagship app 5× — from $10K to $50K MRR in 12 months — by compounding data-driven ASO with a profitable Google Ads acquisition strategy.
Built the company’s direct-to-consumer web store from scratch with AI-assisted development and Stripe checkout — now ~$3K/month, reclaiming the ~30% margin previously lost to Apple’s commission.
Engineered an AI-native ASO automation pipeline: an MCP server (Astro) plus the App Store Connect CLI, orchestrated through Claude — collapsing a manual, multi-day keyword-and-metadata process into a repeatable, near-instant workflow.
Drove a 24% revenue lift in a single month for a core product by leading a redesign of the onboarding flow and paywall — converting UX experiments into measurable monetization.



Conceptualized, built, and shipped a logic-based trivia game using AI-powered development tools — owning gameplay, analytics, and onboarding end-to-end. Live for over a year, growing primarily through ASO, with a Reddit community of early adopters fueling feedback loops and iterative updates.
spotfallacy.com ↗Self-published habit tracker — a hands-on, ship-first experiment in product design and ASO.
Brain-puzzle app built and launched end-to-end across both stores, reflecting a ship-first approach.
App Store Connect · Google Play Console · AppFollow · AppTweak · Keyword research · Metadata & creative optimization · A/B testing · Localization
Claude (Code & Cowork) · MCP servers · App Store Connect CLI / API · AI agents · Prompt-driven workflow automation · AI-assisted web development
Google Ads · Apple Search Ads (ASA) · Paywall & onboarding optimization · Stripe payments · D2C web monetization
Experiment design · Conversion-rate optimization · Funnel & KPI analysis · Cross-functional delivery · Roadmap ownership